SERVICES
Fractional Executive Leadership:
Chief Revenue Officer
When I step in as your fractional CRO, I bring executive-level sales and marketing leadership paired with RevenueTrailOS™ to unlock smart, scalable growth. You’ll get a proven go-to-market engine and aligned teams around the metrics that matter, without the overhead of a full-time hire.
Chief Operating Officer
As your fractional COO, I bring operational clarity and execution discipline to help you scale with confidence. From org design to scorecards to weekly operating rhythms, I’ll help you turn chaos into a cadence so your business can grow without breaking. Complete the 10 question diagnostic here to determine ready you are to scale.
Revenue Ops & GTM Strategy:
Optimize how you sell and scale by aligning your go-to-market approach with RevenueTrailOS™. Bring structure to your go-to-market plan by clarifying your ideal customer and differentiators, tightening your sales process, and aligning marketing and sales to what actually drives revenue growth. I’ll also implement a focused revenue operating cadence: metrics that matter, dashboards that drive action, and team accountability that sticks.
Sales Process and Training:
RevenueTrailOS™ equips your team with the tools, structure, and confidence to sell effectively. Tailored sales processes, hands-on coaching, and repeatable performance systems your team can actually follow. From discovery to close, I work with you to develop talk tracks, questions, objection handling, and buyer-aligned sales motions that align with your culture and values.
Meet Troy
With years of executive experience scaling B2B, SaaS, and tech-enabled organizations, I help founders and CEO’s turn vision into traction. As a fractional COO and CRO, I specialize in building the operational and revenue systems that drive sustainable growth — from aligning leadership teams and sharpening go-to-market strategy to implementing Operating Systems.
I created RevenueTrailOS™, a proven operating system for revenue growth, after seeing too many companies try to scale chaos. This framework prepares leadership teams at Basecamp, validates Trail Readiness, and then runs the climb through Alignment, Execution, and Optimization. It’s a hands-on system that ties strategy to execution and execution to results.
I’ve led transformations across sales, marketing, customer success, and operations, consistently unlocking profitable growth and team clarity. Whether your business needs an operator to stabilize performance or a strategic partner to accelerate scale, I bring hands-on execution, cross-functional leadership, and a playbook proven to deliver results.
We provide fractional executive roles (CRO, COO), revenue operations & GTM strategy, sales process design, and team training — all backed by our RevenueTrailOS™ methodology.
Fractional support means you get senior leadership on a part‑time or project basis, enabling strategic expertise without the cost of full‑time executive hires.
We align your go‑to‑market strategy with structured processes, KPIs, and cross‑functional execution plans so your sales and marketing teams consistently deliver predictable revenue growth.
Yes! Tailored coaching and repeatable sales processes help your team increase win rates, improve buyer alignment, and drive more consistent deal progression.
A fractional sales leader is an experienced sales executive who works with your team on a part-time or contract basis. They bring proven leadership, structure, and strategy without the cost of a full-time hire. It’s ideal for growth-stage companies who need sales expertise but aren’t ready to hire a full-time VP of Sales.
A part-time sales manager focuses on your core sales goals; leading team meetings, coaching reps, improving pipeline management while working within a fixed number of hours per week or month. They’re often more efficient, more experienced, and lower risk than a full-time hire in early-stage companies.
Consider fractional sales leadership when:
– You’re hitting a sales plateau and need experienced guidance
– Your founder or CEO is still leading the sales team
– You’ve hired reps but don’t have a sales system or accountability in place
– You want to test leadership fit before hiring full-time
Revenue Growth! You can also expect increased pipeline health, better forecasting, improved sales process discipline, and coaching that actually changes rep behavior. Over time, this leads to shorter sales cycles, higher win rates, and more predictable revenue.
Potentially- If the coach is hands-on and embeds into your process. Great sales coaching focuses on deal reviews, call feedback, and building rep confidence and consistency through clear frameworks. Done well, it creates compounding improvement across your team.
We start with strategic alignment and readiness assessment, then integrate into your operating rhythm. That includes weekly rep coaching, pipeline reviews, manager training (if applicable), and GTM refinement. All based on what your team needs to grow, not a rigid template.