ABOUT TROY

Meet Troy

With years of executive experience scaling B2B, B2B2C, SaaS, and tech-enabled organizations, I help founders and CEOs turn vision into traction. As a fractional COO and CRO, I specialize in building the operational and revenue systems that drive sustainable growth, from aligning leadership teams and sharpening go-to-market strategy to implementing Operating Systems.

I created RevenueTrailOS™, a proven operating system for revenue growth, after seeing too many companies try to scale chaos. This framework prepares leadership teams at Basecamp, validates Trail Readiness, and then runs the climb through Alignment, Execution, and Optimization. It’s a hands-on system that ties strategy to execution and execution to results.

I’ve led transformations across sales, marketing, customer success, and operations, consistently unlocking profitable growth and team clarity. I helped double a 7 figure revenue software and service company while increasing margins. Whether your business needs an operator to stabilize performance or a strategic partner to accelerate scale, I bring hands-on execution, cross-functional leadership, and a playbook proven to deliver results.

Beyond Summit Advisors helps founder-led companies scale profitably by installing foundational operating systems, accelerating revenue, and developing in-house leadership.

beyond summit values

Our Values

Integrity First
We always do what we say. We speak truth with respect, even when it’s hard.

Excellence That Serves
We pursue world-class outcomes, not to impress, but to make a real difference.

Humble Confidence
We lead boldly, listen well, and leave our egos at the door.

Growth Mindset
We believe progress is possible for our clients, our work, and ourselves. Always learning and always improving.

  • Who is the founder of Beyond Summit Advisors?

    Beyond Summit is led by Troy Morris, a seasoned operator and executive who has scaled companies profitably, implemented operational systems, and driven sustainable revenue growth.

  • What experience does Troy bring to revenue leadership?

    Troy has held executive roles scaling B2B, B2B2C, Professional Services and SaaS companies. He has scaled revenue while improving margins, and specializes in building strategic operating systems that drive growth, specifically in revenue producing teams.

  • What principles guide Beyond Summit Advisors?

    We operate with integrity, excellence, humble confidence, and a growth mindset that prioritizes measurable business results and client success.

  • Why choose Beyond Summit Advisors for fractional leadership services?

    Our hands‑on approach, combined with revenue system design and practical execution, helps businesses create operational clarity and sustained performance improvement.